There’s a storm brewing on the horizon:

We’re three days into our fundraising campaign and still haven’t heard the Cha, Ching Bells ringing. It appears that we are just another one of those invisible e-commerce ships sailing across the internet virtually unnoticed by the world.

It’s been like that for us from the start.  Even when we had a fleet of nearly 400 e-commerce ships assembled in our armada. Nearly 400 of some of the best know, loved and trusted brand names and e-commerce merchants in the marketplace and we found it very difficult drawing attention and traffic to our site. A tough racket without a doubt this E-commerce gig.

Having battled several storms, hard times, and setbacks on this four-year journey, I can see much clearer why the odds are stacked against new e-commerce startups. Eight out of ten fail according to my early pre-start up research on the industry. But I couldn’t resist giving it a shot with a Twenty Two Trillion Dollar global e-commerce market, and the US retail e-commerce market being one of the largest in the world, accounting for 20% of global sales, I had to take a chance, and I do not regret any of it.

We busted out butts for four years straight trying to make this site work and still have a long way to go on this journey. Nothing ventured, nothing gained right? We’ve got nothing to lose and everything to gain and should this ship go down; We’ll go down fighting.

So lets get this party started shall we?

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